Something is shifting in the way you discover, trust and buy fashion – and we’ve been paying attention.
It happens in the comments section of a TikTok video. In a DM from a creator whose body looks like yours. In a room full of women who understand, without explanation, exactly what it means to have spent years feeling like fashion wasn’t made for you.
Last week, we brought a group of incredible creators together at The Broadcaster in White City for an afternoon of summer styling, honest conversation and a lot of laughs. We asked them the questions we think matter – about confidence, about the industry, about what they’d tell their younger selves. What came back was more powerful than we expected.
This is what they told us.
Before the event, we surveyed 2,500 women about their relationship with fashion and how they shop. 97% said they feel more confident buying something after seeing it on a real body like theirs. 78% said that events like this one make fashion content feel more authentic.
A creator who shares her body, her proportions and her honest experience answers the questions you’re actually asking. That’s why we created this day – not as a campaign, not as a photoshoot, but as a room where the conversation could be real.
The response when the content went out afterwards said everything. “Love the message behind the event,” wrote one follower. “Love seeing my favourite plus size creators all together celebrating our bodies,” said another. And simply: “Oh this is beautiful.” These are comments about feeling seen – and that’s exactly what we were going for.
Shannon was one of the women in that room, and she said something that stayed with us. “I think they are severely important,” she told us of events like this one. “This is the sort of representation – a room full of gorgeous women wearing gorgeous clothes – that I didn’t see growing up. Being part of that myself just feels so important.”
Jess put it differently, and just as honestly. “We’re living in a time where it feels like the community is shrinking in more ways than one,” she said. “It doesn’t feel as safe a space online as it did a few years ago. So to come in person and see everyone, it feels safe. It’s just a lovely feeling, and so important that brands like Yours are doing events like this to show that we are worthy of an event happening.”
One of our favourite conversations of the afternoon was about rules. Specifically, the ones you’ve been handed your whole life and are finally, brilliantly, throwing out.
Don’t wear horizontal stripes. Don’t wear white. Don’t wear sleeveless. Dress to minimise. The list is long, specific, and largely invented by an industry that decided in advance what plus size women should and shouldn’t be seen wearing.
Kerry said it plainly. “When we were growing up I was always told don’t wear horizontal stripes – it’ll make you look bigger. But I love a stripe.” We love that for her. Because she’s right, and the rule was always wrong.
Danielle talked about her own version of this: the years of hiding, and what it felt like to stop. “My younger self was very much hide away,” she said. “But now it’s kind of just like, wear whatever you want to wear. If you’re happy in it, it doesn’t matter what other people are going to think. Stop overthinking it. People out and about really do not care. It’s about muting that outside noise.”
Jaz Harris hosted the day, and somewhere between the styling and the conversation she said something we haven’t stopped thinking about since. “It is actually quite emotional being in a room full of likeminded women. When you were a little girl, you never thought this would happen. And I think you should all pat yourselves on the back for showing up daily and inspiring so many other people.”
We ended the day by asking each creator what they would tell their younger self.
Jess was direct. “You are good enough. You don’t need to look a certain way to be loved and respected. It’s the least interesting thing about you, what clothes size you wear.”
And Jaz, who has a way of landing exactly the right words: “Your size does not and will never define who you are.”
These aren’t radical statements. They shouldn’t need to be said. But they were said in a room full of women who needed to hear them. That’s why we’ll keep creating these spaces. Because you deserve them, and because if we’ve learned anything from a day like this, it’s that the conversation is nowhere near finished.
FAQ’s
How has social media changed plus size fashion?
Social media, particularly TikTok and Instagram, has significantly shifted the landscape of plus size fashion by giving plus size creators a direct route to audiences without relying on mainstream fashion media. This has created a thriving community of content that centres plus size women – their styling, their shopping experiences, their honest opinions on fit and sizing, and has directly influenced how and what people buy.
What is a creator-led event in fashion?
A creator-led event centres content creators – social media influencers with established plus size or body-positive audiences — rather than press or industry contacts. These events create space for authentic conversation, community and content creation that traditional brand campaigns can’t replicate.
Why is body confidence important in plus size fashion?
Body confidence in plus size fashion matters because for many women, the relationship between their body and clothing has historically been defined by limitation rather than choice – limited sizing, limited styles, and a set of rules about what plus size women should and shouldn’t wear.
What do plus size women want from fashion events and brand experiences?
Plus size women want fashion events and brand experiences that centre them genuinely rather than as a diversity exercise. This means events that feature plus size creators and community members rather than tokenistic representation, conversations that reflect the real experiences of plus size women rather than brand messaging, and spaces where plus size women feel they belong rather than are tolerated.
